Making Effective Slides

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Presentation about slide design, given at ANU July 2014

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  • IMPRESSIVE MEYERS, BUT LETS STICK TO YOUR QUANTITATIVE PROJECTIONS WELCOME TO Designing Effective Presentations
  • HELLO my name is
  • HELLO my name is I AM A
  • TODAY I WILL BE TALKING ABOUT What is Effective Slide Design? Using Type, Images and Color Some Information Design Basics
  • Slides are not a document
  • The audience will either listen or read (AND YOU READ THIS FASTER THAN I CAN SAY IT)
  • Less stuff on slide = Less turning your back
  • > 75 WORDS = DOCUMENT 50 WORDS = TELEPROMPTER VISUAL AID = PRESENTATION SOURCE: NANCY DUARTE IN SLIDEOLOGY DRAWING ON SETH GODWIN
  • Less content shows confidence in your content
  • Text heavy slides are boring (AND MAKE YOUR CONTENT LOOK BORING)
  • (DONT MAKE A SLIDEUMENT*) Handouts are an alternative SOURCE: NANCY DUARTE IN SLIDEOLOGY DRAWING ON GARR RENYOLDS
  • TELEPROMPTER VISUAL AID SOURCE: NANCY DUARTE IN SLIDEOLOGY DRAWING ON SETH GODWIN
  • ACADEMIC CONFERENCE COMMERCIAL PITCH 3MT
  • Simple is not always so simple Making effective slides will take longer than you think (3690 HOURS FOR A ONE HOUR PRESENTATION WITH 30 SLIDES) SOURCE: NANCY DUARTE IN SLIDEOLOGY
  • THE KEY TO KEEPING SLIDES SIMPLE Figure/Ground
  • Jane Austen was an English novel- ist whose works of romantic fiction, set among the landed gentry, earned her a place as one of the most widely read writers in English literature. GROUND FIGURE
  • Signal to Noise Ratio
  • Maximize Signal Minimize Noise
  • Avoid complicated shapes behind text
  • Avoid strong colors in the background Unless your type contrasts
  • Avoid bright colors on white (ESPECIALLY IF YOUR TYPE IS SMALL AND/OR THERE IS A LOT OF IT)
  • Use less contrasty patterns like this one
  • or use sizeWHICH CAN (SORT OF, MOST OF THE TIME) OVERCOME A CONTRASTY BACKGROUND
  • Line stuff up and dont mix alignments
  • Avoid panel-itis
  • Dont sprinkle
  • CREATE FOCUS
  • Hierarchy
  • Hierarchy helps the audience read in the right order So they will understand your main point THIS SLIDE IS FOR THE FOUCAULT THEORISTS
  • or making things bigger Making things brighter Create hierarchy by placing stuff at the top of the page or
  • Negative space does not need to be filled
  • It creates visual breathing space
  • WORKING WITH type/image/color
  • Images have negative space too
  • Serif OR Sans Serif (and typefaces who cant decide)
  • typefacescommunicate
  • People disagree least with: Baskerville SOURCE: ERROL MORRIS, NEW YORK TIMES 2012
  • People disagree the most with: Comic Sans SOURCE: ERROL MORRIS, NEW YORK TIMES 2012
  • Contrast between thick and thin strokes is hard to read
  • Minimal contrast is easier to read
  • Gill Sans Ultra Bold Comic Sans Optima Papyrus Futura BrushScript Times New Roman
  • Do not compress or extend type (YES, EVEN TO FIT STUFF ON THE SLIDE!)
  • Use weight for emphasis rather than changing the typeface
  • Dont use more than three typeface changes on one single SLIDE
  • Becarefulwithjustifiedtype. Especially when in a box
  • Animations can be distracting (USE THEM SPARINGLY)
  • Transition noises can be cheesy (THEY CHEAPEN THE TONE)
  • Avoid clip art and cheap looking cartoons
  • use high quality images
  • Dont distort images
  • Size images so they can be aligned
  • This is not more interesting its just messy
  • Avoid Visual Clichs
  • SOURCE: NANCY DUARTE IN SLIDEOLOGY
  • COLOR HAS CULTURAL AND PERSONAL MEANING Red = Death? Life + Creativity? Happiness? Danger? (BUT IT IS NOT THAT SIMPLE, CONTEXT IS IMPORTANT)
  • THERE ARE ONLY 5 WAYS TO ORGANIZE INFORMATION LATCH
  • LOCATION ALPHABETICAL TIME CATEGORY HIERARCHY
  • Arrange data by the story you want to tell: Location / data flow about distance/geography
  • Arrange data by the story you want to tell: Location / data flow about distance/geography Alphabetical / good for non-linear/miscellaneous information
  • Arrange data by the story you want to tell: Location / data flow about distance/geography Alphabetical / good for non-linear/miscellaneous information Time / sequence/change over time
  • Arrange data by the story you want to tell: Location / data flow about distance/geography Alphabetical / good for non-linear/miscellaneous information Time / sequence/change over time Category / arrange by similarity or relatedness
  • Arrange data by the story you want to tell: Location / data flow about distance/geography Alphabetical / good for non-linear/miscellaneous information Time / sequence/change over time Category / arrange by similarity or relatedness Hierarchy / common measure (highest to lowest, best to worst)
  • NANCY DUARTES RULES ABOUT SHOWING DATA Tell the Truth SOURCE: NANCY DUARTE IN SLIDEOLOGY
  • NANCY DUARTES RULES ABOUT SHOWING DATA Tell the Truth Get to the Point SOURCE: NANCY DUARTE IN SLIDEOLOGY
  • NANCY DUARTES RULES ABOUT SHOWING DATA Tell the Truth Get to the Point Pick the right tool for the job SOURCE: NANCY DUARTE IN SLIDEOLOGY
  • NANCY DUARTES RULES ABOUT SHOWING DATA Tell the Truth Get to the Point Pick the right tool for the job Highlight whats important SOURCE: NANCY DUARTE IN SLIDEOLOGY
  • NANCY DUARTES RULES ABOUT SHOWING DATA Tell the Truth Get to the Point Pick the right tool for the job Highlight whats important Keep it simple SOURCE: NANCY DUARTE IN SLIDEOLOGY
  • Pick the Right Tool for the Job Bar Charts / compare items
  • Pick the Right Tool for the Job Bar Charts / compare items Line Graphs / show trends over time
  • Pick the Right Tool for the Job Bar Charts / compare items Line Graphs / show trends over time Pie Charts / emphasize proportions
  • Pick the Right Tool for the Job Bar Charts / compare items Line Graphs / show trends over time Pie Charts / emphasize proportions Flowcharts / show process and connectedness
  • Scale 2003 2004 2005 2006 2007 2008 2009 Skill Development 86% 77% 90% 96% 92% 89% 92% Goals and Expectations 75% 80% 83% 88% 92% 87% 88% Examination 74% 62% 72% 77% 79% 80% 78% Supervision 64% 65% 70% 80% 74% 72% 75% Infrastructure 52% 44% 60% 68% 67% 65% 74% Intellectual Climate 45% 34% 49% 54% 56% 55% 59% Overall Satisfaction 68% 69% 73% 87% 85% 78% 75%
  • Highlight whats important
  • 100 95 90 85 80 75 70 65 60 55 50 45 40 35 30 % 2003 2004 2005 2006 2007 2008 2009 SKILL DEVELOPMENT GOALS AND EXPECTATIONS EXAMINATION SUPERVISION INFRASTRUCTURE INTELLECTUAL CLIMATE OVERALL SATISFACTION
  • Remember: Signal to Noise
  • Nancy Duartes book: Slideology slideology.com Really Bad Powerpoint by Seth Godin: sethgodin.com/freeprize/reallybad-1.pdf presentationzen.com Typeface Research: opinionator.blogs.nytimes.com/ 2012/08/08/hear-all-ye-people-hearken-o-earth/
  • Any Questions?